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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

by Nirmalya Kumar,Philip Kotler

ISBN 13: 9781591392101

Format: Hardcover (270 pages)
Publisher: Harvard Business Review Press
Published: 01 May 2004

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Private Label Strategy: How to Meet the Store Brand Challenge

by Nirmalya Kumar,Jan-Benedict E.M Steenkamp

ISBN 13: 9781422101674

Format: Illustrated (288 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2007

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